Tag Archive - Advertising

The Evolution of a 30 Second Advertising Spot. Plus: “Name That Project” Answered!

Again using Canon’s 5D Mark ii and the Zoom H4n audio recorder, I shot and produced the video above for Rich Beckman’s Multimedia Storytelling graduate seminar at the University of Miami School of Communication. The assignment was to create a 30 second public service announcement promoting Special Olympics. I decided to produce a spot for Special Olympics’ “Spread the Word to End the Word” campaign, an effort designed to encourage people to stop using the words “retarded” or “retard” to describe individuals with intellectual disabilities.

My concept was to show a series of video clips of things that begin with the letter “R,” and to end with a clip of a Special Olympian followed by the words “Role Model.” I decided to test the concept’s potential by blogging stills and video clips as the shoot progressed, and asking people to “Name That Project.”

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